Boris spent a decade running performance campaigns for some of the largest insurance and personal-finance advertisers in Eastern Europe before founding CMT in 2018. The company is a direct extension of what he learned on the buy side: the only leads worth the premium are the ones a person deliberately opted in to receive.
He is the face of Coreg Media Titans across every client relationship. When a new advertiser joins the network, Boris is on the first call. When a margin conversation goes sideways, Boris is on the next one. His door is famously open to affiliates as well — if you've driven profitable volume for three consecutive weeks, you likely have his personal WhatsApp.
When the office closes he fishes the Pacific coast out of a small cabin two hours north of the city, where the signal is unreliable and the red king crab is not.